RSS stands for “Real Simple Syndication.” Essentially what an RSS feed consists of is genre specific content from a specified source. Knowing that, RSS feeds can provide a wealth of exposure and traffic to your site by allowing other to partake in information that you lease out. The user essentially “subscribes” to your feed, thus making them often a much more qualified visitor, and often can be used as content in others sites, increasing traffic to yours as a whole and pre-qualifying those who choose to come to your site. RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines as you proactive invite those to use your content.
They key concept behind creating RSS feeds is giving out content, knowledge, and expertise in exchange for inbound links and “expert” apeal. It’s a combination of both these aspects concerning “information” that create value. We all live in the information age, those that provide information are almost always rewarded.