Everyday we are challenged with presentation decisions. Do we stay cheap and seek admiration for our frugality and meager margins in a tough economy, or do we invest in standing out to bring superior value for our customers? While these decisions need not be zero-sum equations, our world-view regarding how we run the race in the new paradigm, as well as where we are running, will determine everything. Either you are committed to innovating your way to prominence, or you are seeking a comfortable place of security with minimal cost.
Seth Godin says it best….
Here at CGIPro, we have wrestled mightily with the dillemma of accepting work we know falls below our vision of innovative excellence. We have catered to too many people who are comfortable racing to the bottom. A new day is dawning however. We are leaner, and ready for an exclusive clientele seeking innovative, interactive presentation as a key part of their race to the top.
We don’t have to be a highly expensive digital agency to achieve this. We just have to be properly committed to working with the right mindset.
If you want to race to the bottom, you can post your project on guru.com and find an Asian freelancer to work for $12/hr.