We have been working underground as far as this blog is concerned for a long time, as we are feverishly working to make CelleCast ready for launch. I can’t talk about it too much right now, but I can say that CelleCast is likely to be the biggest business adventure of my life.
Soon when you visit CelleCast.com or search for audio on demand in Google, you will see a new interface that we hope will mainstream the usage of not just cell phones, but any phone as a new way to access both broadcast and specialized information.
We have been looking very closely at mainstream vs long tail marketing dynamics lately, and all I got to say is that I am glad we are building a media company rather than a tech company. If it were the latter, we would have our heads so far inside the box of the bleeding edge, we would stay stuck within the web 2.0 sub-culture, which although it is very exciting in one sense, it is also a big fat echo chamber with a very thin demographic.
Stay tuned friends