This is one of those things that I always enjoyed delegating, but always knew it was up to me to really dial in the messaging for. So time has indeed gone by since the last update, and every one of our clients has an updated story on their website. I am personally very honored to have continuing great clients over the years and am glad that the projects keep rolling in.
Since our best work is really on the back end of a website, where browsing around as a user only shows about 10% of our work, linking over to sites has never really been a great promotional tool for us anyway. With the blog however, we can certainly tell our story.
It was back in 1996 I had a vision of how the internet would not only revolutionize the way we do business, but also that it would be used to revitalize local economies that were otherwise hard hit and/or isolated. I was wrong about my idea in terms of timing, as at that time I started a local web service called victorvalley.com (see remnants here) and it simply came before it’s time.. and for the next decade the internet dispersed economies rather than anchored them locally.
Now that we are just getting into an especially funky recession, and our network dependent economy is leaving local business at a disadvantage, I believe the time is right to work on building the local web. People will still of course be using Google to research buying decisions and looking for value, but they will include local searches and should by now expect to be finding the answers locally, not elsewhere.
Enter LocaSource - crazy hot values from wise local experts. We expect to have 200+ of the best local business people, restaurants and retail outlets occupying positions as local anchored go-to resources for everything from home remodeling, to charitable giving, to night spots, realty and accounting. As long as it is local, and our partner can contribute relevant content for their category, then a new relevant blog is born.
We plan on always keeping this resource local, so as not to fall into the trap seen so often with empty, diluted national directories. We want to build something the community can gather around.
(the design is coming together soon. Stay tuned)