Web-enabling the world of business

Quiz4Cash.com hope to merge two of main driving forces of the internet - knowledge and money. The site offers a mirriad of quizes that people can take, some entertaining, some educational. As the user navigates through the quiz, they “earn” opportunities to win cash and other prises along the way. The more quizes are taken combined with the total amount of answers produced correctly increases the total amount of cash potentially available to that particular user.

The Quiz4Cash model is to provide a fun and educational way to spend time while creating a dynamic marketing environment that responds to user input.  As advertisers look for ways to better target consumers within an increasingly competitive marketplace, creating “profiles” of a consumer based upon user input becomes more and more valuable.  By learning a users likes and dislikes over time, an advertising “image” can be created for that individual that can then be implimented in a way that is much more successful in terms of conversions.

Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally - so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this ‘reverse engineering’ to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links - they no longer have any significant weight. Do not participate in three-way or similar linking schemes - these attempts to disguise reciprocal linking are easily to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google can’t discover link triangles with all the computing resources at its disposal?

Buying links. This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. So you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Don’t mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose - increasing your link popularity.

Do not be obsessed with backlinks. There is an intense focus on link building but not enough focus of content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should think about how to improve the quality of content and make it more appealing, not about more link exchanges.

Link penalties. Many people are afraid to get penalized for linking or being linked by fishy websites. If there is a need to put a link to a site which you do not want to be related with, use rel ‘nofollow’. Google confirms that this attribute is critical in link analysis, so you should be fine. Links from dubious sources to your site are out of your control and all the major search engines assure that they don’t punish people for that. However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams. They can ban your site if they found you responsible for boosting your rankings, but you can always submit reinclusion.

So you have a brand new blog, have been posting like crazy and still not seeing the results that you desire. Fear not, the below recommendations will jump start your blog and getting it rolling.

1. Set up a Bloglet subscription form on your blog and invite everyone in your network to subscribe: family, friends, colleagues, clients, associates.

2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine.

3. Read and comment on other blogs that are in your target niche. Don’t write things like “nice blog” or “great post.” Write intelligent, useful comments with a link to your blog.

4. Use Ping-0-Matic to ping blog directories. Do this every time you publish.

5. Submit your blog to traditional search engines by hand.

6. Submit your blog to blog directories.

7. Put a link to your blog on every page of your website.

8. If you publish a newsletter, make sure you have a link to your blog in every issue.

9. Include a link to your blog as a standard part of all outgoing correspondence such as autoresponder sequences, sales letters, reports, white papers, etc.

10. Make sure you have an RSS feed URL that people can subscribe to.

11. Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts

12. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.

13. Write articles to post around the web in article directories. Include a link to your blog in the author info box.

14. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.