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Archive for the ‘Uncategorized’ Category

Fried Spam

August 15th, 2007
Author: Russ

We’re taking a different approach to spam these days. We’ve installed SpamAssassin to help us identify it. And we’re modifying the headers so our clients can decide what to do with it.

Basically, SpamAssassin has a big list of rules. Each message is compared against the rules. If it mentions “viagra,” it gets a positive score. There are positive scores and negative scores. At the end of the comparisons, the total is calculated and SA determines if it should classify the message as spam or not (ham). The default, out of the box setting is to classify each email with a score of above 5 to be spam. We’re currently using 8 as our benchmark, and erring on the cautious side.

On the flip side of the coin, some messages score very highly; 20, 22, et cetera. We’re taking all messages that score above 15 and marking them as definately spam. Actually, “marking” isn’t the right word. We’re vaporizing them into their constituent electrons and using them to power the coffee pot.

If you’re one of our clients, you can configure a filter in your email program to filter out all messages with a specific header. If you can use a “custom header”, I recommend setting it to send all messages that contain “X-Spam-Score: ******” to a separate folder that you can look at and determine if it’s working for you (and delete them once a week). If you have to use the Subject line, match something like “**** SPAM ****” and send those to the same folder. Once you determine your own level of acceptance, you can set the filter to delete rather than store those messages.

CelleCast coming soon

March 6th, 2007
Author: Andrew

We have been working underground as far as this blog is concerned for a long time, as we are feverishly working to make CelleCast ready for launch. I can’t talk about it too much right now, but I can say that CelleCast is likely to be the biggest business adventure of my life.

Soon when you visit CelleCast.com or search for audio on demand in Google, you will see a new interface that we hope will mainstream the usage of not just cell phones, but any phone as a new way to access both broadcast and specialized information.

We have been looking very closely at mainstream vs long tail marketing dynamics lately, and all I got to say is that I am glad we are building a media company rather than a tech company. If it were the latter, we would have our heads so far inside the box of the bleeding edge, we would stay stuck within the web 2.0 sub-culture, which although it is very exciting in one sense, it is also a big fat echo chamber with a very thin demographic.

Stay tuned friends

Quiz4Cash.com - Earn money while learning

November 8th, 2006
Author: Kyle Wukawitz

Quiz4Cash.com hope to merge two of main driving forces of the internet - knowledge and money. The site offers a mirriad of quizes that people can take, some entertaining, some educational. As the user navigates through the quiz, they “earn” opportunities to win cash and other prises along the way. The more quizes are taken combined with the total amount of answers produced correctly increases the total amount of cash potentially available to that particular user.

The Quiz4Cash model is to provide a fun and educational way to spend time while creating a dynamic marketing environment that responds to user input.  As advertisers look for ways to better target consumers within an increasingly competitive marketplace, creating “profiles” of a consumer based upon user input becomes more and more valuable.  By learning a users likes and dislikes over time, an advertising “image” can be created for that individual that can then be implimented in a way that is much more successful in terms of conversions.